Our mission for reinventing the fashion industry is simple; support craftsmanship, inspire timeless pieces and encourage an ever lasting capsule wardrobe.

  • Sustainable

    Honouring the Earth and the maker. We actively source the most luxurious fabrics that have the least impact on the Environment. This means sustainable and durable raw materials such as Linen and Tencel branded fibres which offer longer lasting colour, softness, and versatility to become key staples of the modern capsule wardrobe.

  • Ethical

    We care about the artisans who make our clothes and strive to uphold intentional lifestyles for everyone involved by leading a heart led business that speaks to the conscious soul, without compromising on our values. Our employees are paid a living wage and their working conditions are clean, safe and enjoyable.

  • Timeless

    Thoughtful and feminine design that transcends seasons and trends. We stand for relaxed and effortless style, with easy-to-wear pieces that can be worn and loved season after season.

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